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Wissensmanagement
KMU
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SME
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Electronic Commerce
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Relationship marketing
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Service industry
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Elderly people
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Emerging economy
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International competition
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Lernende Organisation
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Market segmentation
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Marketingmanagement
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Marktsegmentierung
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Organizational learning
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Strategic management
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Strategisches Management
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Zielgruppe
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Ältere Menschen
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Chaston, Ian
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Scott, Gregory J.
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The service industries journal
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Management decision : MD
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ECONIS (ZBW)
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1
Independent financial advisors : open innovation and business performance
Chaston, Ian
- In:
The service industries journal
33
(
2013
)
6
,
pp. 636-651
Persistent link: https://www.econbiz.de/10009758744
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2
Knowledge-based marketing
Chaston, Ian
-
2004
Persistent link: https://www.econbiz.de/10001851278
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3
Entrepreneurship and knowledge management in small service-sector firms
Chaston, Ian
- In:
The service industries journal
32
(
2012
)
6
,
pp. 845-860
Persistent link: https://www.econbiz.de/10009535881
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4
Knowledge-based marketing : the 21st century competitive edge
Chaston, Ian
-
2004
-
Online-Ausg.
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations
Persistent link: https://www.econbiz.de/10013207968
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5
Entrepreneurship and open innovation in an emerging economy
Chaston, Ian
;
Scott, Gregory J.
- In:
Management decision : MD
50
(
2012
)
7
,
pp. 1161-1177
Persistent link: https://www.econbiz.de/10009629721
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