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Wissenstransfer
Resource-based view
11
Ressourcenorientierter Ansatz
11
Marketing management
10
Marketingmanagement
10
Marketing theory
9
Competitive advantage
8
Dynamic capabilities
8
Dynamische Kompetenzen
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Marketing
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Wettbewerbsvorteil
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6
Capability-Ansatz
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Marketing strategy
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Marketingtheorie
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Relationship marketing
6
Selling
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Theorie
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Theory
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Verkauf
6
B-to-B-Marketing
5
Business-to-business marketing
5
Consumer behaviour
5
Innovation
5
Knowledge management
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Strategic management
5
Strategisches Management
5
Supplier relationship management
5
Wissensmanagement
5
Cognition
4
Firm performance
4
Immaterielle Werte
4
Intangible assets
4
Knowledge transfer
4
Managers
4
Tacit knowledge exchange
4
Unternehmenserfolg
4
Beziehungsmarketing
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Arnett, Dennis B.
3
Wittmann, C. Michael
2
Appan, Radha
1
Gross, Andrew C.
1
Hansen, John D.
1
Hou, Limin
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Madhavaram, Sreedhar
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.
;
Wittmann, C. Michael
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
Saved in:
2
Using external knowledge to improve organizational innovativeness : understanding the knowledge leveraging process
Wang, Xinchun
;
Arnett, Dennis B.
;
Hou, Limin
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10011486469
Saved in:
3
A process model of tacit knowledge transfer between sales and marketing
Arnett, Dennis B.
;
Wittmann, C. Michael
;
Hansen, John D.
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 259-269
Persistent link: https://www.econbiz.de/10012501910
Saved in:
4
Knowledge needs of firms : the know-x framework for marketing strategy
Madhavaram, Sreedhar
;
Gross, Andrew C.
;
Appan, Radha
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10010467850
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