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Charitable giving to college athletics : the role of brand communities in choosing how much to give

Kelly, Deborah; Vamosiu, Adriana - In: Journal of marketing for higher education 31 (2021) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10012549773

What motivates donors to athletic programs : a new model of donor behavior

Ko, Yong Jae; Rhee, Yong Chae; Walker, Mathew; Lee, … - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 523-546

Persistent link: https://www.econbiz.de/10010378584

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378

Persistent link: https://www.econbiz.de/10013271113

Strategic philanthropy of athletes after transgression : examining the congruence effect of pre-transgression and transgression issues

Lee, Myungwoo; Lee, Donghun; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 92-107

Persistent link: https://www.econbiz.de/10015417314

The Anatomy of a Likely Donor : Econometric Evidence on Philanthropy to Higher Education

Lara, Christen; Johnson, Daniel K. N. - 2008

In 2006, philanthropic giving to higher education institutions totaled $28 billion, with the top school receiving just under a billion dollars. Roughly fifteen percent of those funds came from alumni donations. This paper builds upon existing economic models to create an econometric model...

Persistent link: https://www.econbiz.de/10014047400

Giving in evidence : fundraising from philanthropy in European universities

Breeze, Beth (contributor); Wilkinson, Iain (contributor); … - European Commission / Directorate-General for Research … - 2011

corporations, analysing the wide range of contextual and institutional factors affecting success and failure in fundraising from … philanthropic sources, the distribution of efforts and outcomes of fundraising activities, ways in which philanthropic contributions … data gathered through this study provides a much-needed basis for any future enquiries in the field of fundraising from …

Persistent link: https://www.econbiz.de/10015310157