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How to market to women by humanising your brand
Learned, Andrea - 2009
Persistent link: https://www.econbiz.de/10003784847
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All about women consumers
Faw, Larissa (contributor) - 2009 - 2009 ed.
Persistent link: https://www.econbiz.de/10003837258
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Perception of appearance and use of appearance products among Chinese women
Kaigler-Walker, Karen; Gilbert, Zelda L. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 553-565
Persistent link: https://www.econbiz.de/10003904781
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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"You don't look fifty!" what boomer women want in apparel
Akers, Sherri - In: After fifty : how the baby boom will redefine the …, (pp. 137-148). 2003
Persistent link: https://www.econbiz.de/10003671764
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Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.; Nigam, Priti - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 157-172). 2007
Persistent link: https://www.econbiz.de/10003677124
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Zielgruppe Frau : wie Sie die anspruchsvollsten Konsumenten der Welt erreichen
Silverstein, Michael J.; Sayre, Kate - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10003925438
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Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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Is advertising targeting vulnerable consumers in China?
Fayol-Song, Ling Fang - In: Ethics in marketing and communications : towards a …, (pp. 81-96). 2012
Persistent link: https://www.econbiz.de/10009407019
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Shopping im Netz : Anforderungen aus Sicht der Frauen
Ott, Cirk Sören; Holstein, Anna Barbara - In: Die Frauen und das Netz : Angebote und Nutzung aus …, (pp. 85-96). 2013
Persistent link: https://www.econbiz.de/10009717809