Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...

The rate of Internet purchasing is increasing day by day. One of the reasons of that increase could be individuals’ intention to allocate time effectively in order to maximize their utility function. Within this context, an employed woman would aim to spend less time on household chores such...