Orbach, Yair; Fruchter, Gila E. - In: Review of Marketing Science 8 (2010) 1
We present a model that deals with the challenge of forecasting market acceptance and technology evolution along the … product lifecycle, pre-launch. Market growth is driven by product's utility increase due to technology evolution, while firms … supply aspects, before the product is introduced, leads to a pre-launch forecasting. The evolution of the cumulative adoption …