Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to …

of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical … perspective on sport sponsorship / Trevor Slack and John Amis ; Spectator sport's strange bedfellows : the commercial sponsorship … ; Let the market decide : sport sponsorship and its implications for moral autonomy / Michael K. Mauws …