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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van; Pieters, Jo; Crawford, Tom - 2009
Persistent link: https://www.econbiz.de/10003785239
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Ernst & Young : die neue globale Employer-Branding-Kampagne
Laick, Steffen - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 232-242). 2009
Persistent link: https://www.econbiz.de/10003851315
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Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra (ed.); Ind, Nicholas (ed.) - 2016
Persistent link: https://www.econbiz.de/10011542813
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Halal branding for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita; Haq, Farooq - In: Emerging research on Islamic marketing and tourism in …, (pp. 160-189). 2015
Persistent link: https://www.econbiz.de/10010417092
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Facets of the global corporate brand
Melewar, T. C.; McCann, Christopher D. - In: Handbook of corporate communication and public …, (pp. 158-166). 2004
Persistent link: https://www.econbiz.de/10002559120
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Organizational identity in practice
Lerpold, Lin (ed.) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003365016
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Hilton : the siamese twins syndrome and the shared ownership of corporate brands
Balmer, John M. T. (contributor); Thomson, Irene (contributor) - 2006
Persistent link: https://www.econbiz.de/10003366973
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Powerbrands: resurrecting a magic concept
Horn, Sierk A. - In: Organizational development and leadership, (pp. 33-57). 2002
Persistent link: https://www.econbiz.de/10001671920
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Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad; Thrassou, Alkis; Vrontis, Demetris; … - In: Global business & economics review 25 (2021) 3/4, pp. 251-272
Persistent link: https://www.econbiz.de/10012668102