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Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus - 1999
Persistent link: https://www.econbiz.de/10000678052
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
Neuner, Michael (ed.); Reisch, Lucia A. (ed.);  … - 1998
Gerhard Scherhorn ist Ordinarius des in Deutschland einzigen Lehrstuhls für Konsumtheorie und Verbraucherpolitik an der …
Persistent link: https://www.econbiz.de/10011401915
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Traffic and mobility : simulation - economics - environment ; with 22 tables ; [manuscripts of the presentations given at the International Workshop organised by the Institut für K...
Brilon, Werner (ed.); Huber, Felix (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10001401208
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Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus - 1999
Persistent link: https://www.econbiz.de/10012699153
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
Neuner, Michael; Reisch, Lucia A. - 1998
Persistent link: https://www.econbiz.de/10013343952
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Essays on (un-)ethical consumption and the ethics of consumption in a global marketplace
Hoffmann, Nils Christian - 2020
Persistent link: https://www.econbiz.de/10012586386
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A mixed blessing : market-mediated religious authority in neopaganism
Rinallo, Diego; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 425-442
Persistent link: https://www.econbiz.de/10011623734
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Predicting luxury purchases : a new comprehensive framework and research roadmap
Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26
on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The …
Persistent link: https://www.econbiz.de/10014536205
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Märkte / PKW
Hamburg : Springer, Marketing-Anzeigen - Nachgewiesen 1985 - 2007
Persistent link: https://www.econbiz.de/10000618325