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The patient as consumer: the advertising of pharmaceuticals directly to consumers should be allowed and encouraged
Auton, Frank - In: Economic affairs : journal of the Institute of Economic … 27 (2007) 2, pp. 64-72
Persistent link: https://www.econbiz.de/10003498577
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Market structure, R&D and advertising in the pharmaceutical industry
Matraves, Catherine - 1998 - Rev.
market structure and market size, focusing on the competitive roles of the endogenous sunk costs of advertising and … versunkener Kosten für Werbung und/oder Forschung und Entwicklung (FuE) auf den Wettbewerb untersucht. Die empirischen Ergebnisse …
Persistent link: https://www.econbiz.de/10010514955
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International issues in the advertising of health-related products
Baudot, Barbara - In: European journal of marketing : EJM 25 (1991) 6, pp. 24-36
Persistent link: https://www.econbiz.de/10001111544
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Market structure, R&D and advertising in the pharmaceutical industry
Matravest, Catherine - In: The journal of industrial economics 47 (1999) 2, pp. 169-194
Persistent link: https://www.econbiz.de/10001378739
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Market structure, R&D and advertising in the pharmaceutical industry
Matraves, Catherine - 1998
Persistent link: https://www.econbiz.de/10013287631
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing … Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen … Erfolgsfaktoren des internationalen Direktmarketing Neue Markte - Neue Chancen: Serviceteil inklusive Marketingfakten zu 18 …
Persistent link: https://www.econbiz.de/10002493684
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch … globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg … -- 4 Segmentspezifisches Ethnomarketing Internationales Direktmarketing in Inlandsmärkten -- 5 Die HP HypeGallery Eine …
Persistent link: https://www.econbiz.de/10014018991
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Women at Work : Tupperware, Passion Parties, and Beyond
Williams, L. Susan - 2014
Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors...
Persistent link: https://www.econbiz.de/10012680209
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The development factory : unlocking the potential of process innovation
Pisano, Gary P. - 1997
Persistent link: https://www.econbiz.de/10000564988
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Global price fixing
Connor, John Murray - 2006 - 2., updated and rev. Ed.
Persistent link: https://www.econbiz.de/10003314109