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Diplomatic skills used for international marketing practice

Bahles, Michael - In: Central European business review : CEBR 3 (2014) 4, pp. 37-42

Persistent link: https://www.econbiz.de/10010529557

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

How Lorestans' stone exporters can play an international role in the world market?

Farhikhteh, Shirzad; Farhikhteh, Fatemeh; Sajadi, Jaffar; … - In: Inventi impact: international trade (2013) 4, pp. 229-240

Persistent link: https://www.econbiz.de/10010243733

Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10010337976

International marketing under geopolitical confrontation

Kanishchenko, Olena - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 49-57

Persistent link: https://www.econbiz.de/10011515647

Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?

Elo, Maria; Minto-Coy, Indianna; Silva, Susana C.; … - In: European journal of international management : EJIM 14 (2020) 4, pp. 693-729

Persistent link: https://www.econbiz.de/10012223931

How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level

Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313

Persistent link: https://www.econbiz.de/10011654433

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites

Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012200795

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