Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …

Sport-Sponsoring und Markenmanagement -- Die Grundlagen des Sport-Sponsorings -- Die Grundlagen des Markenmanagements … -- Was ist Sport-Branding? -- Fallbeispiele aus der Praxis des Sport-Brandings -- Analyse des FC Wacker Tirol -- Sport …-Branding im Bereich Event -- Sport-Branding im Bereich Mannschaft -- Sport-Branding im Bereich Verband -- Sport-Branding im …

of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical …pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry … perspective on sport sponsorship / Trevor Slack and John Amis ; Spectator sport's strange bedfellows : the commercial sponsorship …