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Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten - 1996
Persistent link: https://www.econbiz.de/10000590466
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Networks of relationships in international industrial marketing
Hallén, Lars (ed.) - 1989
Persistent link: https://www.econbiz.de/10009306072
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Internationale Marketingstrategien von Großunternehmen in den Investitionsgüter- und High-Tech-Märkten
Große-Oetringhaus, Wigand F. - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 23-44). 1993
Persistent link: https://www.econbiz.de/10003390261
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B2B : a trend in globalizing international business marketing
Anoraganingrum, Dwi - 2000 - Sonderausg
Persistent link: https://www.econbiz.de/10001575950
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Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000998204
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
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Strategies for International Industrial Marketing
Turnbull, Peter W. - 2013
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...
Persistent link: https://www.econbiz.de/10011828987
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Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055
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Weltwirtschaft 2010 : Trends und Strategien
Berndt, Ralph (contributor) - 2009
Economic World 2010 -- World Trends 2010 -- Management Development -- Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education -- Corporate Strategies -- Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite -- Efficient and...
Persistent link: https://www.econbiz.de/10014014906