Imponierend faktenreiche Aufklärung über die Möglichkeiten der Vermarktung alternativer Produkte im Internet durch die beiden in Wirtschaft und Kultur engagierten Journalisten (vgl. H. Friebe: BA 1/07; T. Ramge: BA 5/06). Der Überdruss an Massenware, Markenkult und Konzerndominanz hat das...

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international relations"--

"Examines the history of consumption throughout the early modern period. Takes a chronological and global view to the discussion of evolving consumer practice and culture between 1500 and 1800"--Provided by publisher"--