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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses

Horch, Heinz-Dieter (ed.) - 2002

Persistent link: https://www.econbiz.de/10001607469

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

Lucas, Christian - 2015

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...

Persistent link: https://www.econbiz.de/10012402227

Global sport sponsorship

Amis, John (ed.); Cornwell, T. Bettina (contributor) - 2005

Persistent link: https://www.econbiz.de/10014417444

The commercialisation of sport

Slack, Trevor - 2004

pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry …, the state and the problem of governance / Barrie Houlihan -- pt. 2. The public sector and the commercialisation of sport …: Government subsidisation of Canadian professional sport franchises : a risky business / David Whitson, Jean Harvey and Marc …

Persistent link: https://www.econbiz.de/10013523220

Sport-Branding : Mit Sport-Sponsoring zum Markenerfolg

Adjouri, Nicholas (contributor); Stastny, Petr (contributor) - 2006

Sport-Sponsoring und Markenmanagement -- Die Grundlagen des Sport-Sponsorings -- Die Grundlagen des Markenmanagements … -- Was ist Sport-Branding? -- Fallbeispiele aus der Praxis des Sport-Brandings -- Analyse des FC Wacker Tirol -- Sport …-Branding im Bereich Event -- Sport-Branding im Bereich Mannschaft -- Sport-Branding im Bereich Verband -- Sport-Branding im …