"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing …

: Implications from a case study -- Introduction -- Marketing universities on social media or not? -- Why relationship marketing and … community building? -- How can social media help? -- Methods -- Lack of social media marketing strategies and the reasons behind … -- References -- Chapter 4 Social media marketing for B2B: From information to decision to retention -- Introduction -- Social media …

marketing : implications from a case study / Jenny Hou, Massey University, New Zealand -- Social media marketing for b2b : from … role and centrality of trust in social media marketing -- Anil bhat, bits pilani, india and nirankush datta, bits, pilani … media: implications for marketing in emerging markets' / Ogechi Adeola, Pan Atlantic University, Nigeria -- Profiling youth …