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La communication collective dans les filières vitivinicoles françaises
Deluze, Aurélie; Lanotte, Hervé - In: Stratégies des territoires vitivinicoles : clusters, …, (pp. 111-123). 2014
Persistent link: https://www.econbiz.de/10010442541
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Contemporary marketing
Boone, Louis E.; Kurtz, David L. - 2002 - [2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Principles of contemporary marketing
Kurtz, David L. - 2008 - Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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Some facts about dominant firms
Gutiérrez Gallardo, Germán; Philippon, Thomas - 2020
Persistent link: https://www.econbiz.de/10012391551
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The elusive effect of bank size on profits
Wu, Meng-wen; Shen, Chung-hua - In: The service industries journal 31 (2011) 11/12, pp. 1703-1724
Persistent link: https://www.econbiz.de/10009298409
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003316214