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Kulturelle Unterschiede als Einflußgrößen auf das wirtschafts- und gesellschaftspolitische Handeln : zu den nationalen Differenzen in der Wahrnehmung sozialer Gerechtigkeit
Zinn, Karl Georg - In: Soziale Gerechtigkeit : Reformpolitik am Scheideweg ; …, (pp. 243-256). 2006
Persistent link: https://www.econbiz.de/10003403169
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National pastime : how Americans play baseball and the rest of the world plays soccer
Szymanski, Stefan; Zimbalist, Andrew S. - 2005
"Examines, from an economic perspective, how the different traditions of soccer and baseball have shaped the possibilities for their commercial organization and exploitation, and considers how each sport might learn from the other's experiences to develop meaningful reforms" - Provided by publisher
Persistent link: https://www.econbiz.de/10013535394
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Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel - In: Journal of international marketing 31 (2023) 3, pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
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Advertising and societies : global issues
Frith, Katherine Toland; Mueller, Barbara - 2003
Persistent link: https://www.econbiz.de/10001681671
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Financial development and country-level advertising spending : the moderating role of economic development and national culture
Bahadir, Berrak; Bahadir, S. Cem - In: Journal of international marketing 28 (2020) 3, pp. 3-20
Persistent link: https://www.econbiz.de/10012308715
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Global Advertising in a Cultural Context.
Milenkovic, Mirjana - 2009 - 1st ed.
.2.2 Advertising Execution -- 3.3 Specifics of Global Advertising -- 3.4 Standardization of Global Advertising -- 3.4.1 Kinds of … context marketers are forced to advertise globally and to decide between standardization and differentiation of their … Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising …
Persistent link: https://www.econbiz.de/10012688943
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Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro; Taylor, Charles Robert - In: Advertising and communication : proceedings 4th …, (pp. 145-152). 2005
Persistent link: https://www.econbiz.de/10003353727
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Standardisierung der internationalen Werbeplanung : eine Untersuchung der Prozeßstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt
Landwehr, Rainer - 1988
internationalen Werbung unter veränderten Vorzeichen fort. Stärker als bisher werden die Möglichkeiten der Standardisierung von …Die aktuelle Globalisierungsdiskussion setzt die Kontroverse über die Standardisierung oder Differenzierung der …
Persistent link: https://www.econbiz.de/10011942046