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The use of the "rational" system of global marketing communications in management of international enterprises
Obolenska, Tatiana; Shatarska, Inna; Shevtsov, Yegor - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 14-30
Persistent link: https://www.econbiz.de/10012158912
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Wirtschaftswissenschaft und Unternehmenspraxis : Tagungsband zum 1. Bochumer Ökonomen-Tag am 28. Juni 1997
Odenthal, Christian (ed.) - 1998
Persistent link: https://www.econbiz.de/10000658806
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Readings in contemporary marketing
Johnson, Eugene M. (contributor); House, Ray S. (contributor) - 1977 - 2. ed.
Persistent link: https://www.econbiz.de/10000075396
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Global agricultural marketing management
Carter, S. - 1997
Persistent link: https://www.econbiz.de/10000654368
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends
Matović, Vladimir; Knežević, Miroslav; Papić … - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 141-154
Persistent link: https://www.econbiz.de/10011430175
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A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif; Nakata, Cheryl C. - In: Business horizons 59 (2016) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
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A new world for museum marketing? : facing the old dilemmas while challenging new market opportunities
Komarac, Tanja - In: Market : review for marketing theory and practice 26 (2014) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10010492068
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Marketing renewable energy : concepts, business models and cases
Herbes, Carsten (ed.); Friege, Christian (ed.) - 2017
Persistent link: https://www.econbiz.de/10011662030