Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector … Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing … Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO …

made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and … marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the … -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 …

Aufsätzen zum Thema der Anwendung von Marketing und marktorientierten Managementansätzen im Public und Nonprofit Management. In … Aufsätzen zum Thema der Anwendung von Marketing und marktorientierten Managementansätzen im Public und Nonprofit Management. In … Nonprofit Management gestellt werden. Obwohl sich öffentliche und Nonprofit-Unternehmen intensiv mit einer …

This study considers the key strategic issues of the management of customer relationships in international industrial … marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on …