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The international encyclopedia of strategic communication
Heath, Robert L. (ed.); Johansen, Winni (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011869626
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Strategic communication and competitive advantage : assessing CEO letters of global airline alliances
Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72
. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …
Persistent link: https://www.econbiz.de/10012597739
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Overcoming the "blame game" in strategic climate communication : from decoupling accusations toward an arena-spanning agenda
Krämer, Alexandra; Winkler, Peter - In: Journal of communication management 28 (2024) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10014520995
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Public Value : Theorie und Praxis im internationalen Vergleich
Karmasin, Matthias (ed.); Süssenbacher, Daniela (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008669178
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Making connections : technological learning and regional economic change
Malecki, Edward J. (contributor); Oinas, Päivi (contributor) - 1999
Persistent link: https://www.econbiz.de/10000992683
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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019
Persistent link: https://www.econbiz.de/10012025135
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International perspectives on business communication : from past approaches to future trends
Satzger, Axel (ed.) - 2002
Persistent link: https://www.econbiz.de/10001672682
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Public Relations ohne Grenzen? : eine explorative Analyse der Beziehung zwischen Kultur und Öffentlichkeitsarbeit von Unternehmen
Huck-Sandhu, Simone - 2004 - 1. Auflage
Persistent link: https://www.econbiz.de/10001851247
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Introduction to business communication
Hinner, Michael B. (ed.) - 2005
Persistent link: https://www.econbiz.de/10002776803