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World
Brand image
11,245
Markenimage
11,133
Consumer behaviour
10,661
Konsumentenverhalten
10,617
Werbewirkung
8,038
Advertising effects
7,811
Brand management
7,731
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7,693
Kulturelle Identität
6,043
Cultural identity
5,489
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4,320
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3,962
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3,931
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3,599
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3,574
Online-Marketing
2,912
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2,892
Social psychology
2,619
Relationship marketing
2,169
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2,164
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1,911
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1,863
Social Web
1,684
Social web
1,683
Deutschland
1,682
USA
1,675
Germany
1,503
United States
1,498
Marketingmanagement
1,098
Marketing management
1,093
Unternehmenskultur
1,042
Culture
1,038
Corporate culture
1,029
Persönlichkeitspsychologie
1,009
Personality psychology
1,001
Interkulturelles Management
993
Welt
989
Cross-cultural management
967
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946
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8
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7
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6
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2
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79
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Giuliano, Paola
15
Hofstede, Geert
11
Epstein, Gil S.
9
Javidan, Mansour
9
Cleveland, Mark
8
Gang, Ira N.
7
Minkov, Michael
7
Nijkamp, Peter
7
Rapoport, Hillel
7
Sapienza, Paola
7
Venaik, Sunil
7
White, Roger
7
Figlio, David N.
6
Laroche, Michel
6
Sardoschau, Sulin
6
Schwartz, Shalom H.
6
Spolaore, Enrico
6
Thurik, Adriaan R.
6
Uhlaner, Lorraine M.
6
Özek, Umut
6
Bertrand, Marianne
5
Beugelsdijk, Sjoerd
5
Brewer, Paul
5
Diehl, Sandra
5
Dorfman, Peter W.
5
Duflo, Esther
5
Enke, Benjamin
5
Gupta, Vipin
5
Silve, Arthur
5
Usunier, Jean-Claude
5
Alesina, Alberto
4
Alesina, Alberto F.
4
Ashraf, Badar Nadeem
4
Chan, Tak Wing
4
Goodell, John W.
4
Hanges, Paul J.
4
House, Robert J.
4
Jackson, Terence
4
Janssens, Maddy
4
Kwok, Chuck C. Y.
4
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National Bureau of Economic Research
10
Edward Elgar Publishing
5
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
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1
Arbeitgeberverband Zement und Baustoffe
1
Brookings Institution
1
Centre for Economic Policy Research
1
Deutsches Übersee-Institut
1
Economics Seminar on Global Forces, Local Identity. The Economics of Cultural Diversity <2009, Rothenberge>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fondazione Eni Enrico Mattei
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
Höxberg-Gespräche <1985 - 1997>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
IGI Global
1
Indien / Registrar General
1
International Conference on Slavery, Indentured Labour, Migration, Diaspora, and Identity Formation, in Historical and Contemporary Context <2018, Paramaribo>
1
International Social Science Council
1
Internationales Centrum für Werbe- und Media-Forschung <Hamburg>
1
Kassel University Press GmbH
1
Keizai-Keiei-Kenkyūsho <Kōbe>
1
NetLibrary, Inc
1
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
1
Round Table Conference on Comparative Research <1965, Paris>
1
Russell Sage Foundation
1
Sparkassenhistorisches Symposium <2009, Bremen>
1
Springer Fachmedien Wiesbaden
1
Stiftung Deutsch-Amerikanisches Akademisches Konzil
1
Symposium of the Project Global Networks and Local Values <1, 1999, Dresden>
1
UNDP
1
Unesco
1
University of Pretoria / Faculty of Economic and Management Sciences
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag C.H. Beck
1
William Davidson Institute <Ann Arbor, Mich.>
1
Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
1
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Published in...
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Journal of business research : JBR
27
Culture, leadership, and organizations : the GLOBE study of 62 societies
13
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
Journal of international marketing
12
NBER working paper series
11
Research in international business and finance
9
CESifo working papers
8
International business review : the official journal of the European International Business Academy
8
International marketing review
8
Applied economics
7
Discussion paper series / IZA
7
International journal of cross cultural management : CCM
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
NBER Working Paper
7
Discussion paper / Centre for Economic Policy Research
6
Foundations of cross cultural management ; Vol. 3
6
Journal of global marketing
6
Working paper
6
Working paper / National Bureau of Economic Research, Inc.
6
CESifo Working Paper Series
5
Cross-cultural and critical perspectives on brands
5
Edward Elgar E-Book Archive
5
IZA Discussion Paper
5
Journal of advertising research
5
Journal of world business : JWB
5
SpringerLink / Bücher
5
Beiträge zur Verhaltensforschung
4
Cross cultural management : an international journal
4
European journal of international management : EJIM
4
Global consumer behavior
4
Journal of business ethics : JOBE
4
Journal of cultural economics
4
Journal of international accounting research
4
Journal of international management
4
Sustainable cities : diversity, economic growth and social cohesion
4
The international journal of human resource management
4
Applied economics letters
3
Business strategy and the environment
3
Discussion papers / CEPR
3
Economic modelling
3
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ECONIS (ZBW)
979
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1
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979
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1
The role of social influence, culture and gender on entrepreneurial intent
Engle, Robert L.
;
Schlägel, Christopher
;
Delanoe, Servane
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
4
,
pp. 471-492
Persistent link: https://www.econbiz.de/10009405957
Saved in:
2
Advertising and societies : global issues
Frith, Katherine Toland
;
Mueller, Barbara
-
2003
Persistent link: https://www.econbiz.de/10001681671
Saved in:
3
Cultural differences and job performance in container shipping : a social exchange theory perspective
Lin, Chi-Chang
;
Lu, Chin-Shan
- In:
Maritime policy & management
50
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10014231509
Saved in:
4
Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000978600
Saved in:
5
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
6
Product-based cultural change : is the village global?
Thoenig, Mathias
;
Maystre, Nicolas
;
Olivier, Jacques
; …
-
2009
Persistent link: https://www.econbiz.de/10003887462
Saved in:
7
Cross-cultural differences in evaluating product characteristics : motion pictures
Budeva, Desislava
- In:
Management research review
33
(
2010
)
5/6
,
pp. 423-436
Persistent link: https://www.econbiz.de/10003991388
Saved in:
8
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
9
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
10
Cultural influences on luxury perceptions
Aliyev, Farhad
-
2018
Persistent link: https://www.econbiz.de/10011818480
Saved in:
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