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Marketing services globally : a fourfold typology
Kesavan, Ram; Mascarenhas, Oswald; Bernacchi, Michael; … - In: Services marketing quarterly 35 (2014) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10010401584
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A rigorous approach to business services offshoring and North-North trade
Dluhosch, Barbara; Hens, Thorsten - In: Applied economics 48 (2016) 13/15, pp. 1390-1401
Persistent link: https://www.econbiz.de/10011433246
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Handbook of service business : management, marketing, innovation and internationalisation
Bryson, John R. (contributor) - 2015
Persistent link: https://www.econbiz.de/10010518021
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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The new service marketing
Gummesson, Evert - In: Marketing theory : a student text, (pp. 399-421). 2010
Persistent link: https://www.econbiz.de/10003950920
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Service innovation, renewal, and adoption/rejection in dynamic global contexts
Martin, Drew; Gustafsson, Anders; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 7, pp. 2397-2400
Persistent link: https://www.econbiz.de/10011490963
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Productivity performance and the international outsourcing of services by Canadian industry
Wernerheim, C. Michael - In: The International trade journal 26 (2012) 5, pp. 413-435
Persistent link: https://www.econbiz.de/10009674349
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Offshoring of services : a review of the literature and organizing framework
Pisani, Niccolò; Ricart i Costa, Joan E. - In: Management international review : mir ; journal of … 56 (2016) 3, pp. 385-424
Persistent link: https://www.econbiz.de/10011479419
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Service offshoring and corruption : do firms escape corrupt countries?
Karpaty, Patrik; Gustavsson Tingvall, Patrik - In: Journal of industry, competition and trade 15 (2015) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10011507876
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Services Trade And Growth
Hoekman, Bernard - 2008
-quality producer services - telecommunications, transport and distribution services, financial intermediation, etc. This paper … discusses the role of services in economic growth, focusing in particular on channels through which openness to trade in … services may increase productivity at the level of the economy as a whole, industries and the firm. The authors explore what …
Persistent link: https://www.econbiz.de/10010521297