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Internationale Produktpiraterie & Gegenmaßnahmen : dargestellt an ausgewählten Unternehmen und Marken
Werth, Fabian - 2008
Persistent link: https://www.econbiz.de/10003764430
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Sexe, drogue ... et économie : pas de sujet tabou pour les économistes!
Delaigue, Alexandre; Ménia, Stéphane - 2008
Persistent link: https://www.econbiz.de/10003768968
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Externalised vs internationalised consumption of luxury goods : propositions and implications for luxury retail marketing
Amatulli, Cesare; Guido, Gianluigi - In: The international review of retail, distribution and … 22 (2012) 2, pp. 189-207
Persistent link: https://www.econbiz.de/10009548105
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Die Performance der Luxusgüterindustrie : eine internationale Untersuchung
Walkshäusl, Christian; Meier, Stefanie; Röder, Klaus - In: Corporate finance / Biz 2 (2011) 7, pp. 404-408
Persistent link: https://www.econbiz.de/10009311761
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Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo; Lee, Seung-hee; Kleinsasser, Sabine; … - In: Luxury marketing : a challenge for theory and practice, (pp. 223-244). 2013
Persistent link: https://www.econbiz.de/10009667674
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Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Luxury marketing : a challenge for theory and practice, (pp. 77-99). 2013
Persistent link: https://www.econbiz.de/10009667683
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Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju (contributor) - 2012
Persistent link: https://www.econbiz.de/10009618386
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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno; Perderzoli, Daniele; Aiello, Gaetano; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
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Buying beauty : on prices and returns in the art market
Renneboog, Luc; Spaenjers, Christophe - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10009711818
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The management of luxury : a practitioners handbook
Berghaus, Benjamin (ed.);  … - 2014
"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts...
Persistent link: https://www.econbiz.de/10010421880