"This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the … sport shutdown on all levels of society. It also considers the 'way out' for stakeholders and how they can attempt to get … the impact of Covid-19 on sport at all levels, from community sport - where local clubs, gyms and development programs had …

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …