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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
-- Designing an effective social media strategy - understanding the basics of communication for engagement -- Revisiting … communication response hierarchy models -- The DAGMAR approach for setting SMART social media objectives -- Engaging the customer …Social media and brand communication -- Analysing the user-generated qualitative data -- Identifying the content …
Persistent link: https://www.econbiz.de/10011839940
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their …
Persistent link: https://www.econbiz.de/10014464807
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Contemporary Issues in Social Media Marketing
Rishi, Bikramjit - 2017 - First edition.
Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...
Persistent link: https://www.econbiz.de/10013181788
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E-business in the 21st Century : realities, challenges and outlook
Xu, Jun; Quaddus, Mohammed - 2010
Persistent link: https://www.econbiz.de/10003856373
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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Games and advertisement: beyond banners and billboards
Nieborg, David B. - In: Information communication technologies and emerging …, (pp. 97-117). 2007
Persistent link: https://www.econbiz.de/10003450062
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Global social media usage : insights into reaching consumers worldwide
Singh, Nitish; Lehnert, Kevin; Bostick, Kathleen - In: Thunderbird international business review 54 (2012) 5, pp. 683-700
Persistent link: https://www.econbiz.de/10009616180
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A critical review of literature in the rising tide of social media towards promoting tourism
Kit-Yeng Sin; Abang Azlan Mohamad; Lo May Chiun - In: Enlightening tourism : ET ; a pathmaking journal 10 (2020) 2, pp. 270-305
Persistent link: https://www.econbiz.de/10012583758
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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih (ed.); Darıcı, Burak (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012618053
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E-Business in the 21st Century : Realities, Challenges and Outlook
Xu, Jun - 2009
Key Features:Distinguishes itself from other publications by its comprehensive analysis of the current status of electronic business, and future predictionsPresents case studies, real-world applications, best practices, lessons-learned of electronic businessDiscuss challenges, critical issues...
Persistent link: https://www.econbiz.de/10012690317