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Ermittlung von Zahlungsbereitschaften mittels monadischer Preis- und Kaufabfragen : neue empirische Erkenntnisse
Müller, Holger; Voigt, Steffen; Erichson, Bernd - In: Marketing : ZFP ; journal of research and management 32 (2010) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10003976391
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Are there gambling effects in incentive-compatible elicitations of reservation prices? : an empirical analysis of the BDM-mechanism
Müller, Holger; Voigt, Steffen - 2010
Persistent link: https://www.econbiz.de/10008902526
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When judgments and preferences fail to conform : research on preference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10008906799
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Befragungsbasierte Methoden zur Ermittlung von Preisresponsefunktionen : Preisbereitschaft oder Kaufbereitschaft?
Müller, Holger; Voigt, Steffen; Erichson, Bernd - 2009
Persistent link: https://www.econbiz.de/10003874668
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10003941273
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Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 19 (2012) 4, pp. 406-412
Persistent link: https://www.econbiz.de/10009571286
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Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009530087