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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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Measuring and forecasting retail trade in real time using card transactional data
García, Juan Ramón; Pacce, Matías; Rodrigo, Tomasa; … - In: International journal of forecasting 37 (2021) 3, pp. 1235-1246
Persistent link: https://www.econbiz.de/10012794853
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An empirical analysis of the total retail sales of consumer goods by using time series model
Shen, Shichang; Dong, Xiaoyi - In: Inventi impact: retailing & consumer services (2019) 4, pp. 188-194
Persistent link: https://www.econbiz.de/10012287725
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Measuring retail trade using card transactional data
Bodas, Diego; García, Juan Ramón; Rodrigo López, Tomasa - 2019
Persistent link: https://www.econbiz.de/10012116289
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An empirical analysis of the total retail sales of consumer goods by using time series model
Shen, Shichang; Dong, Xiaoyi - In: Journal of mathematical finance 9 (2019) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10012233384
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How did COVID-19 change what people buy : evidence from a supermarket chain
Zuokas, Danas; Gul, Evren; Lim, Alvin - In: Journal of retailing and consumer services 68 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013366299
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Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto; Aoyama, Hideaki; Fujiwara, Yoshi - 2020
Persistent link: https://www.econbiz.de/10014372852
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Forecasting with temporally aggregated demand signals in a retail supply chain
Jin, Yao; Williams, Brent D.; Tokar, Travis; Waller, … - In: Journal of business logistics : JBL 36 (2015) 2, pp. 199-211
Persistent link: https://www.econbiz.de/10011482395
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An application of tramo-seats : changes in seasonality and current trend-cycle assessment ; the German retail trade turnover series
Kaiser, Regina; Maravall Herrero, Agustín - 2000
Persistent link: https://www.econbiz.de/10001514391