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Zeitung
Customer integration
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Franke, Nikolaus
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Keinz, Peter
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Steger, Christoph J.
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of marketing
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ECONIS (ZBW)
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Customization : a goldmine or a wasteland?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
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2
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
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