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Mature consumers' selection of apparel and footwear brands and department stores

Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-801

Persistent link: https://www.econbiz.de/10009376910

Segmenting demand for long-term care insurance among mature consumers

Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2010) 1, pp. 106-115

Persistent link: https://www.econbiz.de/10003953057

Travel and leisure services preferences and patronage motives of older consumers

Moschis, George P.; Ünal, Belgin - In: Journal of travel and tourism marketing 24 (2008) 4, pp. 259-269

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The maturing marketplace : buying habits of baby boomers and their parents

Moschis, George P. (contributor) - 2000

This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services

Persistent link: https://www.econbiz.de/10012672636