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Untersuchung der Werbewirkung...
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Zielgruppe
Werbung
13,910
Advertising
9,882
Werbewirkung
8,042
Advertising effects
7,813
Konsumentenverhalten
4,788
Consumer behaviour
4,768
Online-Marketing
2,777
Internet marketing
2,762
Theorie
1,740
Theory
1,702
Computerspiel
1,607
Video game
1,498
Markenführung
1,454
Brand management
1,449
USA
1,445
Deutschland
1,397
United States
1,289
Markenimage
1,098
Brand image
1,077
Social Web
1,068
Social web
1,065
Marketing
946
Marketingmanagement
939
Germany
921
Marketing management
918
Markenartikel
745
advertising
688
Brand
665
Werbepsychologie
560
Spieltheorie
552
Game theory
543
Psychology of advertising
523
Emotion
515
Preismanagement
511
Pricing strategy
510
Target group
484
Experiment
473
Celebrity endorsement
469
Celebrity-Werbung
469
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160
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67
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Article
369
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132
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316
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316
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53
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53
Graue Literatur
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Non-commercial literature
26
Arbeitspapier
19
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9
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6
Sammelwerk
6
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6
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4
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4
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4
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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English
439
German
59
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2
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1
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Hudders, Liselot
10
Bakir, Aysen
8
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Reijmersdal, Eva A. van
5
Zhang, Jianqiang
5
Pepall, Lynne
4
Puntoni, Stefano
4
Van de Sompel, Dieneke
4
Zhong, Weijun
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Kulczynski, Alicia
3
Matthes, Jörg
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Abou Nabout, Nadia
2
Ahmadi, Iman
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Antioco, Michael
2
Appiah, Osei
2
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Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
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Journal of advertising : official publication of the American Academy of Advertising
28
Young consumers : insight and ideas for responsible marketers
23
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
7
International journal of consumer studies
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Application of gaming in new media marketing
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Breaking new ground in theory and practice
2
CESifo working papers
2
Central European business review : CEBR
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
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Source
All
ECONIS (ZBW)
491
USB Cologne (EcoSocSci)
9
EconStor
1
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501
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date (oldest first)
1
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
2
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
3
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
4
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
5
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
6
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
7
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
8
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
9
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
10
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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