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Zielgruppe
Mobile phone
2,692
Mobiltelefon
2,666
Target group
2,454
Konsumentenverhalten
1,465
Consumer behaviour
1,463
Mobile communications
1,201
Mobilkommunikation
1,201
Deutschland
709
Germany
630
Marketing
475
Marketingmanagement
418
Werbewirkung
418
Advertising effects
416
Marketing management
416
USA
414
Werbung
405
United States
395
Advertising
391
Online-Marketing
385
Internet marketing
376
Beziehungsmarketing
334
Relationship marketing
333
Theorie
314
Theory
313
Marktsegmentierung
278
Mobile Business
273
Mobile business
273
Children
271
Kinder
270
Elderly people
260
Ältere Menschen
260
Market segmentation
257
Brand management
221
Markenführung
221
Innovation adoption
219
Innovationsakzeptanz
219
Mobile Anwendung
216
Mobile application
216
Innovation diffusion
192
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Undetermined
533
Free
254
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Article
1,699
Book / Working Paper
1,144
Journal
9
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Article in journal
1,082
Aufsatz in Zeitschrift
1,082
Aufsatz im Buch
603
Book section
603
Graue Literatur
190
Non-commercial literature
190
Hochschulschrift
180
Thesis
125
Working Paper
115
Arbeitspapier
105
Case study
71
Fallstudie
71
Collection of articles of several authors
62
Sammelwerk
62
Aufsatzsammlung
58
Dissertation u.a. Prüfungsschriften
42
Ratgeber
38
Guidebook
29
Bibliografie enthalten
23
Bibliography included
23
Lehrbuch
21
Konferenzschrift
16
Textbook
15
Statistik
13
Umfrage
13
Conference paper
11
Konferenzbeitrag
11
Statistics
10
Conference proceedings
9
Forschungsbericht
8
Handbook
7
Handbuch
7
Amtsdruckschrift
6
Government document
6
Reprint
6
Research Report
6
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5
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5
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4
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4
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English
1,663
German
1,149
Undetermined
27
French
12
Spanish
3
Portuguese
2
Italian
1
Dutch
1
Russian
1
Slovak
1
Swedish
1
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Author
All
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Tröndle, Martin
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Allgayer, Florian
5
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
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Springer Fachmedien Wiesbaden
28
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Asian Development Bank
6
National Bureau of Economic Research
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Gabler <Firma>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Deutsches Zentrum für Altersfragen
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Finanz- und Aktuarwissenschaften <Ulm>
2
MITP Verlags-GmbH & Co. KG
2
Meyer-Hentschel-Management-Consulting & Partner <Saarbrücken>
2
Nomos Verlagsgesellschaft
2
Siegfried-Vögele-Institut <Königstein, Taunus>
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Springer International Publishing
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel Springer AG <Berlin>
1
Axel Springer AG <Berlin> / Marketing Anzeigen
1
Axel Springer Verlag, Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Bayerische Akademie für Werbung und Marketing
1
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Published in...
All
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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Source
All
ECONIS (ZBW)
2,600
USB Cologne (EcoSocSci)
209
EconStor
21
RePEc
12
USB Cologne (business full texts)
7
BASE
2
OLC EcoSci
1
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1
Wertorientierte Produktgestaltung für ältere Zielgruppen am Beispiel des Mobiltelefons
Kaßner, Christine
-
2007
Persistent link: https://www.econbiz.de/10003438482
Saved in:
2
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
3
Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009504623
Saved in:
4
Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura
;
Vladar, Andrea
;
Pereira, Francis
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
Saved in:
5
Die Kundenversteher
Köder, Kerstin
;
Koth, Hardy
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
6
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009744249
Saved in:
6
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
7
Mobile Connectivity :
Zielgruppe
Autofahrerinnen und ihre Präferenzen für Smartphone-basierte Infotainment-Lösungen
Kortus-Schultes, Doris
;
Lankes, B.
;
Meese, R.
;
Pauwels, K.
- In:
Schritte in die künftige Mobilität : technische und …
,
(pp. 317-330)
.
2013
Persistent link: https://www.econbiz.de/10009760566
Saved in:
8
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
9
Open innovation using the cognitive surplus : how to motivate customers to help firms innovate
Neus, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010407611
Saved in:
10
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
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