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Wertorientierte Produktgestaltung für ältere Zielgruppen am Beispiel des Mobiltelefons

Kaßner, Christine - 2007

Persistent link: https://www.econbiz.de/10003438482

Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors

Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281

Persistent link: https://www.econbiz.de/10003985985

Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers

Fuchs, Christoph; Diamantopoulos, Adamantios - In: The journal of product innovation management : an … 29 (2012) 2, pp. 229-244

Persistent link: https://www.econbiz.de/10009504623

Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians

Armey, Laura; Vladar, Andrea; Pereira, Francis - In: International journal of electronic business 9 (2011) 1/2, pp. 8-25

Persistent link: https://www.econbiz.de/10009260827

Die Kundenversteher

Köder, Kerstin; Koth, Hardy - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 6, pp. 37-43

Persistent link: https://www.econbiz.de/10009744249

The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran

Ekhlassi, Amir; Nezhad, Majid Hassani; Far, Siamak Ashkan; … - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 158-171

Persistent link: https://www.econbiz.de/10009702572

Mobile Connectivity : Zielgruppe Autofahrerinnen und ihre Präferenzen für Smartphone-basierte Infotainment-Lösungen

Kortus-Schultes, Doris; Lankes, B.; Meese, R.; Pauwels, K. - In: Schritte in die künftige Mobilität : technische und …, (pp. 317-330). 2013

Persistent link: https://www.econbiz.de/10009760566

Mobile ad effectiveness : hyper-contextual targeting with crowdedness

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10011459503

Open innovation using the cognitive surplus : how to motivate customers to help firms innovate

Neus, Andreas - 2014

Persistent link: https://www.econbiz.de/10010407611

Gute Geschäfte oder gutes Gewissen?

Fairchild, Gregory - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 3, pp. 84-91

Persistent link: https://www.econbiz.de/10010489500

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