//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Six-second advertisements on t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zielgruppe
Werbewirkung
7,881
Advertising effects
7,656
Werbung
3,785
Advertising
3,743
Konsumentenverhalten
3,551
Consumer behaviour
3,536
Online-Marketing
2,102
Internet marketing
2,092
Markenführung
1,131
Brand management
1,130
Markenimage
968
Brand image
956
Fernsehwerbung
804
Television advertising
798
United States
687
USA
684
Social Web
615
Social web
614
Theorie
580
Theory
564
Deutschland
522
Brand
507
Markenartikel
505
Germany
497
Marketingmanagement
467
Marketing management
464
Emotion
449
Celebrity endorsement
441
Celebrity-Werbung
441
Werbepsychologie
425
Psychology of advertising
414
Target group
375
advertising
351
Experiment
315
Wahrnehmung
269
Perception
265
Viral marketing
258
Virales Marketing
258
Children
255
more ...
less ...
Online availability
All
Undetermined
128
Free
55
Type of publication
All
Article
293
Book / Working Paper
86
Type of publication (narrower categories)
All
Article in journal
257
Aufsatz in Zeitschrift
257
Aufsatz im Buch
36
Book section
36
Graue Literatur
21
Non-commercial literature
21
Arbeitspapier
15
Working Paper
15
Hochschulschrift
6
Thesis
4
Collection of articles of several authors
3
Conference paper
3
Konferenzbeitrag
3
Sammelwerk
3
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference proceedings
1
Fallstudie
1
Forschungsbericht
1
Guidebook
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Ratgeber
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
347
German
31
French
1
Author
All
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Coffey, Amy Jo
3
Dens, Nathalie
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
Bruhn, Manfred
2
Burguet, Roberto
2
more ...
less ...
Institution
All
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Psychology & marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
The advertising and consumer culture reader
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of electronic business
2
International journal of industrial organization
2
JMM : the international journal on media management
2
more ...
less ...
Source
All
ECONIS (ZBW)
378
EconStor
1
Showing
1
-
10
of
379
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
3
The competitive impact of targeted television advertisements using DVR technology
Ghosh, Bikram P.
;
Galbreth, Michael R.
;
Shang, Guangzhi
- In:
Decision sciences : DS
44
(
2013
)
5
,
pp. 951-971
Persistent link: https://www.econbiz.de/10010221595
Saved in:
4
Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio
;
Williams, Peter
;
Popescu, Andreea
- In:
INFORMS journal on applied analytics
49
(
2019
)
1
,
pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
Saved in:
5
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
6
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
7
A model for advertising aestheticization : how an ad is aesthetically created and has an impact on audience- product, pdvertising pood and target audience triangle
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
-
2013
Persistent link: https://www.econbiz.de/10011293169
Saved in:
8
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
9
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
10
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->