//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Are concave ads more persuasiv...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Zielgruppe
Werbung
13,865
Advertising
11,334
Werbewirkung
7,998
Advertising effects
7,772
Consumer behaviour
4,628
Konsumentenverhalten
4,528
Online-Marketing
2,694
Internet marketing
2,687
Theorie
1,694
Theory
1,651
Brand management
1,441
Markenführung
1,421
advertising
1,408
USA
1,383
Deutschland
1,322
United States
1,218
Marketing
1,135
Markenimage
1,071
Brand image
1,064
Marketingmanagement
909
Marketing management
893
Social Web
881
Social web
879
Germany
858
Markenartikel
744
Brand
666
Werbepsychologie
562
Psychology of advertising
523
Pricing strategy
500
Preismanagement
499
Emotion
494
Target group
474
Celebrity endorsement
465
Celebrity-Werbung
462
Fernsehwerbung
426
Internet
424
Television advertising
421
Wettbewerb
413
Experiment
382
more ...
less ...
Online availability
All
Undetermined
156
Free
67
Type of publication
All
Article
359
Book / Working Paper
132
Type of publication (narrower categories)
All
Article in journal
310
Aufsatz in Zeitschrift
310
Aufsatz im Buch
49
Book section
49
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
19
Working Paper
19
Hochschulschrift
9
Collection of articles of several authors
6
Sammelwerk
6
Thesis
6
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Case study
3
Fallstudie
3
Amtsdruckschrift
2
Bibliografie enthalten
2
Bibliography included
2
Government document
2
Konferenzschrift
2
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Ratgeber
1
Reprint
1
Systematic review
1
Textbook
1
Umfrage
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
432
German
56
Undetermined
2
French
1
Author
All
Hudders, Liselot
10
Bakir, Aysen
8
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Reijmersdal, Eva A. van
5
Zhang, Jianqiang
5
Pepall, Lynne
4
Puntoni, Stefano
4
Van de Sompel, Dieneke
4
Zhong, Weijun
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Kulczynski, Alicia
3
Matthes, Jörg
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Abou Nabout, Nadia
2
Ahmadi, Iman
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Antioco, Michael
2
Appiah, Osei
2
more ...
less ...
Institution
All
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of advertising research
22
Young consumers : insight and ideas for responsible marketers
21
International journal of advertising : the quarterly review of marketing communications
20
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
7
International journal of consumer studies
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Anthropology and business
2
Application of gaming in new media marketing
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Breaking new ground in theory and practice
2
CESifo working papers
2
Central European business review : CEBR
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
more ...
less ...
Source
All
ECONIS (ZBW)
481
USB Cologne (EcoSocSci)
9
EconStor
1
Showing
1
-
10
of
491
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
2
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
3
Targeted
advertising
and social status
Vikander, Nick
-
2010
This paper shows how a firm can use non-targeted
advertising
to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth.
Advertising
…
Persistent link: https://www.econbiz.de/10011382751
Saved in:
4
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
5
Competitive target
advertising
and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
Saved in:
6
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
7
Perceived informative intention in
advertising
and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
8
Determining the main factors affecting consumers' acceptance of ethical
advertising
: a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
9
Attitudinal change in children : an insight from three decade of
advertising
campaigns in India
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
Saved in:
10
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->