environment. The most implemented tool for marketing communications – advertising, is losing its power for effective … communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one …, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for …

This research examines how retailer and consumer responses influence a manufacturer's optimal advertising and trade … promotion plans. We develop a dynamic optimization model which considers the actions of the manufacturer, retailers, and … consumers. The manufacturer attempts to maximize its profits by advertising directly to consumers and offering periodic trade …

-- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. . …

study offers a new model of open innovation for advertising and promoting food and catering businesses. …