An approach based on dynamic conjectural variations is advanced for developing dynamic advertising strategies in a … Lanchester oligopoly differential game. The approach allows competitors to anticipate rival reactions to market-share state … the ready-to-eat cereal industry, it is shown that advertising strategies based on dynamic conjectural variations can …

Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of advertising competition are used as the …-Cola, a formal statistical testing procedure is used to detect whether closed-loop equilibrium advertising strategies are used … general model is estimated. Results indicate that closed-loop equilibria better explain dynamic advertising competition than …

advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding … is that tight campaign limits stimulate aggressive advertising on the part of competing parties, while generous budgets …