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Subject
All
advertising
Werbung
11,394
Advertising
11,366
Interview
4,623
Befragung
4,430
Werbewirkung
3,988
Advertising effects
3,925
Consumer behaviour
3,737
Theorie
3,641
Konsumentenverhalten
3,605
Theory
3,589
Multivariate Analyse
3,487
Multivariate analysis
3,336
Kommunikationsmedien
3,254
Communication media
3,250
Deutschland
3,223
Germany
2,605
USA
2,101
Online-Marketing
2,090
Internet marketing
2,078
survey
2,037
Fernsehen
1,875
United States
1,780
Umfrage
1,564
Television
1,393
Media industries
1,363
Mediensektor
1,363
Survey
1,260
Social Web
1,107
Social web
1,107
Marketing
1,033
Brand management
985
Internet
974
Markenführung
959
Marketingmanagement
812
Marketing management
796
Welt
769
World
763
Digital media
741
Schätzung
707
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All
Free
581
Undetermined
574
Type of publication
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Article
950
Book / Working Paper
452
Other
6
Journal
1
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Article in journal
630
Aufsatz in Zeitschrift
630
Working Paper
142
Arbeitspapier
77
Graue Literatur
77
Non-commercial literature
77
Article
16
research-article
16
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
6
Thesis
6
Conference Paper
5
Conference paper
2
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2
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2
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2
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1
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1
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1
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English
955
Undetermined
424
German
13
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6
Romanian
4
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4
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2
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1
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Author
All
Russo, Antonio
13
Budzinski, Oliver
11
Falkinger, Josef
11
D'Annunzio, Anna
10
Filistrucchi, Lapo
10
Anderson, Simon P.
9
Lopez, Rigoberto A.
9
Pagano, Marco
9
Schmidtke, Richard
9
Kind, Hans Jarle
8
Lindstädt, Nadine
8
Liu, Yizao
8
Wilbur, Kenneth C.
8
Brown, Mark G.
7
Fluet, Claude
7
Nilssen, Tore
7
Snower, Dennis J.
7
Sørgard, Lars
7
Twomey, Paul
7
Zhu, Chen
7
Affeldt, Pauline Luise
6
Argentesi, Elena
6
Chintagunta, Pradeep K.
6
Emons, Winand
6
Flath, David
6
Galeotti, Andrea
6
Kerkhof, Anna
6
Kovbasyuk, Sergei
6
Lee, Jonq-Ying
6
Durante, Ruben
5
Estrada, Fernando
5
Horsky, Dan
5
Ivaldi, Marc
5
Prasad, Ashutosh
5
Soloveichik, Rachel
5
Zhang, Jiekai
5
Adeola, Ogechi
4
Alan, Sule
4
Cawley, John
4
Cemalcilar, Mehmet
4
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
C.E.P.R. Discussion Papers
15
CESifo
8
Agricultural and Applied Economics Association - AAEA
7
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
7
Center for Tobacco Control Research and Education, UC San Francisco
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
eSocialSciences
7
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Université Paris-Dauphine (Paris IX)
6
Centre for Industrial Economics (CIE), Økonomisk Institut
5
EconWPA
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Institute for the Study of Labor (IZA)
4
NET Institute
4
School of Economics, Universiteit Utrecht
4
Tilburg University, Center for Economic Research
4
University of Virginia, Department of Economics
4
Centro Studi di Economia e Finanza (CSEF)
3
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
3
Instituto Valenciano de Investigaciones Económicas (IVIE)
3
London School of Economics (LSE)
3
Tinbergen Institute
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
2
Centre for Analysis of Social Exclusion, LSE
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Department of Econometrics and Business Statistics, Monash Business School
2
Department of Economics, Boston College
2
Department of Economics, Oxford University
2
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
2
HAL
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
Institut für Volkswirtschaftlehre, Fakultät für Wirtschaftswissenschaften
2
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Published in...
All
Marketing Science
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Management Science
21
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
17
MPRA Paper
17
CESifo Working Paper
16
International journal of internet marketing and advertising : IJIMA
16
CEPR Discussion Papers
15
CESifo working papers
13
Psychology & marketing
13
Journal of promotion management : innovations in planning and applied research
11
Marketing science
11
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
CESifo Working Paper Series
8
IZA Discussion Papers
8
Annals of Faculty of Economics
7
ERIM Report Series Research in Management
7
International Journal of Sports Marketing and Sponsorship
7
Journal of advertising research
7
University of California at San Francisco, Center for Tobacco Control Research and Education
7
Working Papers / eSocialSciences
7
Applied economics
6
Discussion papers / CEPR
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Ovidius University Annals, Economic Sciences Series
6
Research Papers 2005 and Before
6
Tinbergen Institute Discussion Papers
6
Agricultural and Resource Economics Review
5
CIE Discussion Papers
5
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Source
All
ECONIS (ZBW)
734
RePEc
506
EconStor
88
BASE
34
USB Cologne (business full texts)
25
Other ZBW resources
18
ArchiDok
4
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Showing
1
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10
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1,409
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articles prioritized
date (newest first)
date (oldest first)
1
An analysis of competition and displacement of business among media forms in the
advertising
media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
2
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
3
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
4
Soft power : the media industries in Britain since 1870
Bakker, Gerben
-
2014
Persistent link: https://www.econbiz.de/10010401735
Saved in:
5
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
6
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
times. Joel Edmund Nettey, World President & Chairman, International
Advertising
Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
Saved in:
7
Endogenous consumption and metered paywalls
Wang, Chutian
;
Zhou, Bo
;
Joshi, Yogesh V.
- In:
Marketing science
43
(
2024
)
1
,
pp. 158-177
Persistent link: https://www.econbiz.de/10014470132
Saved in:
8
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
9
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
10
And now a word from our sponsor : do consumers perceive
advertising
on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
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