Endogenous consumption and metered paywalls
Year of publication: |
2024
|
---|---|
Authors: | Wang, Chutian ; Zhou, Bo ; Joshi, Yogesh V. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 1, p. 158-177
|
Subject: | advertising | analytical models | digital media | endogenous consumption | paywalls | product line design | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media | Privater Konsum | Private consumption | Werbung | Advertising |
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