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Drug Policy 1986
eSocialSciences - 2005
Drug Policy of 1986
Persistent link: https://www.econbiz.de/10009323735
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Grudzewski, Filip; Awdziej, Marcin; Mazurek, Grzegorz; … - In: Economics and business review 4 (2018) 3, pp. 36-50
Persistent link: https://www.econbiz.de/10011918902
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...
Persistent link: https://www.econbiz.de/10014318553
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The impact of AI development on the development of marketing communications
Nesterenko, Volodymyr; Olefirenko, Oleg - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 169-181
Persistent link: https://www.econbiz.de/10014282101
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Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel; Zourrig, Haithem - In: Journal of marketing communications 29 (2023) 5, pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on...
Persistent link: https://www.econbiz.de/10014308323
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Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses
Čuić Tanković, Ana; Perišić Prodan, Marina; … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 8 (2022) 1, pp. 287-298
In today's age of technological advancement and rapid change, much of the communication takes place on social networks, which offer a great opportunity for customer interaction. Social media is a popular and widely used marketing tool for communication between buyers and sellers. Advertising on...
Persistent link: https://www.econbiz.de/10013488694