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appeal
Indien
15
India
12
Consumer behaviour
6
Konsumentenverhalten
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Innovation
5
Technischer Fortschritt
5
Services
4
Technological change
4
service advertising
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Advertising
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Dienstleistungsqualität
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Dienstleistungssektor
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Information behaviour
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Informationsverhalten
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Innovation management
3
Innovationsmanagement
3
Service industry
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Service quality
3
Werbung
3
Advertising planning
2
Dienstleistung
2
Dienstleistungsmarketing
2
Einzelhandel
2
Information provision
2
Information search
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Informationsversorgung
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Knowledge management
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Management
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Privatwirtschaft
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Retail trade
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Services marketing
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Strategic management
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Strategisches Management
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USA
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United States
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Werbeplanung
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Utkarsh
3
Gupta, Nimit
1
Maurya, Harshit
1
Medhavi, Sanjay
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Services marketing quarterly
2
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
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Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
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2
Differences in advertising strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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3
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
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