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The impact of artificial intelligence on consumers' identity and human skills
Pelău, Corina; Ene, Irina; Pop, Mihai-Ionuț - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 33-45
artificial intelligence in the daily work of individuals and in the relationship between companies and consumers has a great … intelligence, there is a high risk of manipulation of consumers as well as a high degree of dependence on intelligent technologies … the efficiency and fascination with artificial intelligence and the consumers' perception of preserving their self …
Persistent link: https://www.econbiz.de/10012821077
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Consumers' perception of risk towards artificial intelligence technologies used in trade : a scale development study
Aytekin, Pinar; Virlãnutã, Florina Oana; Guven, Huseyin; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 65-86
is to learn the point of view of consumers on this technology, as well as scientists or entrepreneurs. The purpose of … this study is to determine how consumers perceive these risks. In this direction, the literature focused on the issues …
Persistent link: https://www.econbiz.de/10012821085
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Artificial intelligence in business and economics research : trends and future
Ruiz-Real, José Luis; Uribe-Toril, Juan; Arriaza … - In: Journal of business economics and management 22 (2021) 1, pp. 98-117
Artificial Intelligence is a disruptive technology developed during the 20th century, which has undergone an accelerated evolution, underpinning solutions to complex problems in the business world. Neural Networks, Machine Learning, or Deep Learning are concepts currently associated with terms...
Persistent link: https://www.econbiz.de/10012505593
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Consumers' perception of risk towards artificial intelligence technologies used in trade: A scale development study
Aytekin, Pinar; Virlãnutã, Florina Oana; Guven, Huseyin; … - In: Amfiteatru Economic Journal 23 (2021) 56, pp. 65-86
is to learn the point of view of consumers on this technology, as well as scientists or entrepreneurs. The purpose of … this study is to determine how consumers perceive these risks. In this direction, the literature focused on the issues …
Persistent link: https://www.econbiz.de/10014462050
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The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...
Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32
consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The … was employed to demonstrate the nature of linkage between this impact and consumers' perceptions of Artificial … Intelligence. The data collection was performed through survey conducted in a supermarket chain in Romania, consumers' perceptions …
Persistent link: https://www.econbiz.de/10012821053
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The impact of artificial intelligence use on the e-commerce in Romania
Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 137-154
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
Persistent link: https://www.econbiz.de/10012821261
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Consumer acceptance of the use of artificial intelligence in online shopping : evidence from Hungary
Nagy, Szabolcs; Hajdú, Noémi - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 155-173
The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global … process of how consumers adopt and use AI-powered webshops. Using the technology acceptance model (TAM) as a theoretical …
Persistent link: https://www.econbiz.de/10012821263
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Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence
Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834
Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing,...
Persistent link: https://www.econbiz.de/10012503258
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بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة CBR
Amroush, Fadi; Alkhoder, A. Baderddeen - Volkswirtschaftliche Fakultät, … - 2009
It is very important to a company to select the best program based on its needs, especially there are hundreds of programs, similar in general, different in price and functions. Many companies do only comparing between those programs, trying to select the best on this comparison. This article...
Persistent link: https://www.econbiz.de/10008805856
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Revolutionised technologies for marketing: Theoretical review with focus on artificial intelligence
Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 827-834
Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing,...
Persistent link: https://www.econbiz.de/10012703649