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attendance
Consumer behaviour
24
Konsumentenverhalten
23
Sports marketing
18
Sportmarketing
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Sports
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Sport
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Professional sports
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Profisport
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USA
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United States
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Sport organization
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Sportorganisation
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Relationship marketing
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Higher education institution
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Hochschule
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Ball game
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Ballsport
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Customer satisfaction
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Emotion
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Verhalten in Organisationen
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sponsorship
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American football
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Arbeitsgruppe
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Arbeitspsychologie
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Asian American sports consumption
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Austauschtheorie
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Confidence
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Employee retention
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Kim, Yu Kyoum
3
Magnusen, Marshall
2
Kim, Jeeyoon
1
Kim, Jun Woo
1
Kim, Minjung
1
Lee, Hyun-Woo
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European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
2
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
3
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
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