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Xenocentrism and consumer buying behavior: A comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of Risk and Financial Management 15 (2022) 2, pp. 1-13
with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers' buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …
Persistent link: https://www.econbiz.de/10013201362
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The effect of satisfaction and brand attachment on consumer loyalty: Application of the PLS-SEM technique
Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18
Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …
Persistent link: https://www.econbiz.de/10014494532
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Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …
Persistent link: https://www.econbiz.de/10012820842
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Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión
Tavera, Juan Fernando; Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Cuadernos de Gestión (2010)
[ES] El envío de mensajes cortos a programas, anuncios o concursos de televisión se ha convertido hoy en día en una fuente importante de ingresos tanto para los operadores de telefonía móvil como para las cadenas y productoras televisivas. El objetivo del presente trabajo es analizar cómo...
Persistent link: https://www.econbiz.de/10011277749
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Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
Klucharev, Klucharev, V.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2008
expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional … parahippocampal gyrus) involved in memory formation. Experts also affected subsequent attitude effects in the caudate nucleus involved …
Persistent link: https://www.econbiz.de/10010731550
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The effect of satisfaction and brand attachment on consumer loyalty : application of the PLS-SEM technique
Boubker, Omar; Aatar, Abdellah - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-18
Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …
Persistent link: https://www.econbiz.de/10014451828
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Models of Voter Behavior
Gabriel, Dinu - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 768-771
When there is only the voter in the voting booth in front of the ballot, what is he thinking? His interests? Or his fears? Gestures or words to any of the candidates? How orient the voter in the maze of offers and candidates? Is the choice you make entirely rational? Or does it include trace...
Persistent link: https://www.econbiz.de/10010675634
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ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS
COMIATI, Raluca BABUT - In: Management and Marketing Journal X (2012) 2, pp. 233-248
designed to influence them, trigger certain emotions, and make them develop an attitude to a particular brand or product. When … urban population, the study highlights the Romanian consumers’ attitude to various types of advertisements, endorsers and …
Persistent link: https://www.econbiz.de/10010602508
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Télévision interactive : analyse exploratoire de l’attitude des consommateurs envers cette nouvelle forme de média
Bensadoun-Medioni, Sandrine - Université Paris-Dauphine (Paris IX) - 2009
ambitious ways of communication between the consumer and a media. This exploratory research aims to discover consumers’ attitude …
Persistent link: https://www.econbiz.de/10010707121
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Les enfants et l’attitude envers le site web : conception et test d’une échelle de mesure
De Lassus, Christel - Université Paris-Dauphine (Paris IX) - 2003
Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As …, attitude toward the web site is gaining parallel status in evaluating effectiveness. In this paper, the author develops and … presents a reliable and valid scale, measuring attitude toward a website, especially suited for children aged 8 to 11. …
Persistent link: https://www.econbiz.de/10010707137