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brand
Markenartikel
8,118
Brand
8,101
Brand management
5,268
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5,265
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4,327
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Pancic, Mladen
4
Vukasovic, Tina
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Gorska-Warsewicz, Hanna
3
Abdi, Mehrzad
2
Adrian, Brunello
2
Agarwal, Sanjeev
2
Ahmad, Usman
2
Algumzi, Areej
2
BARBU, Catalin Mihail
2
BUIGA, Andrei
2
Baresa, Suzana
2
Barone, Michael J.
2
Benmoyal-Bouzaglo, Sarah
2
Biscaia, Rui
2
Bogdan, Sinisa
2
Brumă, Ion Sebastian
2
Buiga, Andrei
2
Calantone, Roger J.
2
Cardoso, Antonio
2
Cavacece, Ylenia
2
Cercel, Mihai Ovidiu
2
Conejo, Francisco
2
Darpy, Denis
2
Delafrooz, Narges
2
Dentoni, Domenico
2
Eaton, Jessica
2
Figueiredo, Jorge
2
Gabriel, Marx
2
Gameiro, Augusto Hauber
2
Gameiro, Mariana Bombo Perozzi
2
Giraud-Heraud, Eric
2
Glavor, Kate
2
Gomy, Pierre
2
Gramatnikovski, Sashko
2
Granata, Giuseppe
2
Grazia, Cristina
2
Guiot, Denis
2
Gupta, Ashish
2
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2
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
Université Paris-Dauphine (Paris IX)
6
HEC Paris (École des Hautes Études Commerciales)
3
International Institute of Social and Economic Sciences
3
ToKnowPress
3
Université Paris-Dauphine
3
Fakulteta za Management, Univerza na Primorskem
2
HAL
2
Institute of Public Policy and Public Choice - POLIS
2
Princeton University Press
2
eSocialSciences
2
Center for Agricultural and Rural Development (CARD), Iowa State University
1
Center for Tobacco Control Research and Education, UC San Francisco
1
Dipartimento di Economia e Ingegneria Agrarie, Facoltà di Agraria
1
European Association of Agricultural Economists - EAAE
1
Faculdade de Economia, Universidade do Porto
1
Facultatea de Finante şi Banci, Universitatea Spiru Haret
1
Faculty of Economics, M. V. Lomonosov Moscow State University
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
International School for Social and Business Studies, Celje, Slovenia
1
Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne
1
Midwest Agribusiness Trade Research and Information Center (MATRIC), Iowa State University
1
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Published in...
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Ovidius University Annals, Economic Sciences Series
10
The journal of brand management : an international journal
8
Business Inform
7
MPRA Paper
7
Economics Papers from University Paris Dauphine
6
Проблемы современной экономики
6
Interdisciplinary Management Research
5
International journal of business excellence
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Management & Marketing
5
Management
4
Management and Marketing Journal
4
Revista de Marketing Online (Journal of Online Marketing)
4
Studies in Business and Economics
4
Annals - Economy Series
3
Baltic Journal of Economic Studies
3
Cuadernos de Gestión
3
International journal of market research
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Les Cahiers de Recherche
3
Market : review for marketing theory and practice
3
Micro & Macro Marketing
3
Open Access publications from Université Paris-Dauphine
3
Problemy Zarzadzania
3
Proceedings of International Academic Conferences
3
Romanian Statistical Review Supplement
3
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
UTMS Journal of Economics
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Administrative Sciences
2
Administrative Sciences : open access journal
2
Annals of Faculty of Economics
2
Annals of marketing-mba
2
Asian Academy of Management journal : AAMJ
2
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
2
Business History
2
Central European business review : CEBR
2
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
2
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Source
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ECONIS (ZBW)
188
RePEc
170
EconStor
15
BASE
9
Other ZBW resources
1
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383
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1
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
6
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
9
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
10
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
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