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Persistent link: https://www.econbiz.de/10011584709
This paper investigates the effects of a limited consumer memory on the price competition between firms. It studies a specific aspect of memory--namely, the categorization of available price information that the consumers may need to recall for decision making. This paper analyzes competition...
Persistent link: https://www.econbiz.de/10008788080
Traditionally, research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the "creative" and "media" elements of political advertising and examine how campaign budgets affect...
Persistent link: https://www.econbiz.de/10009197639