Makanyeza, Charles; Svotwa, Tendai Douglas; Jaiyeoba, … - In: Cogent Business & Management 8 (2021) 1, pp. 1-18
This study examines the effect of consumer rights awareness on consumer attitude and consumer intention, the effect of consumer attitude on consumer intention, and the moderating effects of gender, age and education on the effect of consumer rights awareness on both consumer attitude and...
