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consumer neuroscience
Consumer behaviour
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Neuromarketing
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Neuroeconomics
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Neuroscience
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Neurowissenschaften
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Advertising effects
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Brand image
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Consumer neuroscience
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Markenimage
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Viral marketing
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Virales Marketing
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Werbewirkung
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Beziehungsmarketing
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Management-Informationssystem
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Marketingmanagement
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Smidts, Ale
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Bigné Alcañiz, J. Enrique
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Boksem, Maarten
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Casado-Aranda, Luis-Alberto
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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