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The consumer-based brand equity inventory: scale construct and validation
Schivinski, Bruno; D¹browski, Dariusz Dabrowski - Wydział Zarządzania i Ekonomii, Politechnika Gdańska - 2014
The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...
Persistent link: https://www.econbiz.de/10010777756
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The consumer-based brand equity inventory: Scale construct and validation
Schivinski, Bruno; Dabrowski, Dariusz - 2014
The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...
Persistent link: https://www.econbiz.de/10011783021
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Pomiar kapitału marek własnych detalistów
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
Cover Image
The consumer-based brand equity inventory : scale construct and validation
Schivinski, Bruno; Dąbrowski, Dariusz - 2014
The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...
Persistent link: https://www.econbiz.de/10011802135