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craft beer
organizational ecology
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Beer
3
Bier
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Corporate culture
3
Unternehmenskultur
3
authenticity
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organizational identity
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Brauerei
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Brewery
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Credibility
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Einzelhandel
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Glaubwürdigkeit
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Innovation
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Innovation management
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Innovationsmanagement
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Niche marketing strategy
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Niche products
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Nischenstrategie
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Retail trade
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Retailing
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iconicity
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oppositional markets
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product demography
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1989 -2001
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Assortment planning
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Beer industry
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Beziehungsmarketing
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Bias
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Brand
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Brand management
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Cannabis
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Category Management
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Category evolution
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Verhaal, J. Cameron
4
Dobrev, Stanislav D.
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Khessina, Olga M.
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DeSoucey, Michaela
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Pozner, Jo-Ellen
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Reis, Samira
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Sikavica, Katarina
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Administrative science quarterly : ASQ
1
Journal of management
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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Oppositional product names, organizational identities, and product appeal
Verhaal, J. Cameron
;
Khessina, Olga M.
;
Dobrev, Stanislav D.
- In:
Organization science : a journal of the Institute for …
26
(
2015
)
5
,
pp. 1466-1484
Persistent link: https://www.econbiz.de/10011385889
Saved in:
2
Stepping out of the shadows : identity exposure as a remedy for stigma transfer concerns in the medical marijuana market
Khessina, Olga M.
;
Reis, Samira
;
Verhaal, J. Cameron
- In:
Administrative science quarterly : ASQ
66
(
2021
)
3
,
pp. 569-611
Persistent link: https://www.econbiz.de/10012608436
Saved in:
3
Watered down : market growth, authenticity, and evaluation in craft beer
Pozner, Jo-Ellen
;
DeSoucey, Michaela
;
Verhaal, J. Cameron
; …
- In:
Organization studies : an international …
43
(
2022
)
3
,
pp. 321-345
Persistent link: https://www.econbiz.de/10013175671
Saved in:
4
The authenticity paradox : why the returns to authenticity on audience appeal decrease in popularity and iconicity
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Journal of management
48
(
2022
)
2
,
pp. 251-280
Persistent link: https://www.econbiz.de/10012794967
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