Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o

Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i

В статье дается анализ туристских потоков из Приморского края в страны Юго-Восточной Азии. Для анализа использованы данные анкетных опросов потребителей,...

Customer value is generally defined as a customer's perceived preference for and evaluation of those service attributes, attribute performances, and consequences arising from use that facilitate achieving the customer's goals and purposes in use situations (Woodruff 1997). Our aim is to examine...

Several models have been proposed to express customer preference variation. In this paper, we express it not by customer segmentation but by latent class. Not only decision-making factors but also decision-making processes differ according to the class. We propose a service-choice behaviour...

The analysis of their responses revealed a certain degree of satisfaction of many of the Islamic bank's facilities and products. The respondents expressed their dissatisfaction with some of the Islamic bank's services. Although the respondents indicated that they are aware of a number of...

In this paper, we introduce an analytical model for maximizing social welfare, which can be used for finding the optimal offering of a set of software services. The analytical model also explains the impact of service flexibility on customer¡¯s selection of business services and on the revenue...

The paper focuses on the application of additive measurement models with latent variables into the analysis of customer preferences' structure. The patient choices refer, in this case, to ambulatory healthcare market. The background of the analysis is the changing attitude towards patients as...